Privacy Policy

21c Museum is committed to maintaining the privacy and security of your personal information. This privacy statement is intended to inform you about how we collect, use, share and protect your information.

Information Collected

We collect personally identifiable information about you through this web site when you explicitly provide this information to us in connection with one of the services we provide, such as when you make a reservation with our hotel or restaurant, or when you voluntarily provide us information. If we collect information from you, we clearly identify which information is necessary to fulfill your request and which information is optional.

Our web site uses "cookies." Cookies are small bits of information transferred to your computer that in-turn allow the software running on our web site to operate correctly. Cookies are used in two ways by our web site:

• To manage state. "State" refers to the settings and choices made by you as you use our web site. As information is transferred to and from your computer and our web server, state is managed so that our web site works seamlessly, and so that you do not have to enter the same information repeatedly. During state management, only a random identifier is placed in a cookie for our web server to use. Personal information or other state information is NOT stored in the cookie. State management cookies are automatically deleted when you close your web browser.
• To manage automation of the user experience. If applicable, our web server may "remember" you between visits to make it easier for you to use our web site on future visits. If we provide this feature, your user account identifier will be saved to a cookie on your computer hard drive, and will be used each time you come back to our site. No personal information is saved in the cookie itself.

Our Use of Information

In the normal course of our web-based operations, the information we collect from you is used to provide you with the services that you request. In doing so, we may provide certain information about you or the services you request to third parties who will be providing you the service in whole or in part, or who assists us in providing you with the service.

We may use the information we collect from you to contact you about special offers or events that we believe would be of interest to you. We do not sell personally identifiable information to third party marketers.

Safeguards

We and our technology providers employ industry-recognized security safeguards to protect the personally identifiable information that you have provided to us from loss, misuse and unauthorized alteration. If you are required to transmit sensitive information to us through our web site (such as payment information), we will secure that information through data encryption.

We will protect personally identifiable information stored on the site's servers from unauthorized access by using commercially available computer security products (such as firewalls), as well as our own security procedures and practices.

Updating Information

When we collect personal information that enables us to provide you with service, you can choose to store your information for future use on a subsequent visit to our site (if that option is available). If you choose this option, we will maintain the information and allow you to update it at any time. We will also maintain it using the security protections and procedures referenced above.

How to Reach Us

If you have any questions about this privacy statement, our information handling practices, or any other aspects of your privacy and the security of information, please call us at 502-217-6300. You may also reach us by mail at the following address:

Privacy Policy
21c Museum
700 West Main Street
Louisville, KY 40202

Privacy Policy Updates

We reserve the right to update this policy periodically to describe changes that may affect our collection or use of your information, and to let you know of new privacy features that we may provide to you. The most recent version of this policy can always be found on our web site in a conspicuous location.